Disneyization is depicted as a process by which the principles of the Disney theme parks dominate more and more sectors of society. Bryman, a British sociologist, proposes the idea of Disneyization as a complementary no- tion to McDonaldization in contemporary society. He outlines four. I am grateful to: Blackwell Publishers for permission to use material from ‘The Disneyization of society’, The Sociological Review, 47 (1), , 25–47; SAGE.
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Here, I raise the question of whether Disneyization should be viewed as a homogenizing trend that creates a standardized world.
However, these four lands disneykzation common to all the Magic Kingdoms. As with all Disney theme parks, a land provides the background narrative to the attractions within it. Why Create Hybrid Consumption Environments?
The Disneyization of Society – Alan Bryman – Google Books
Probably the most significant failure is the theme park that was attached to the MGM Grand. This use of such associations can be viewed as another example of a cultural narrative of place. This last element brings out the importance of performance work in Disneyization, an issue that will be returned to in Chapter 5.
By Disneyization I mean simply: In each case, there are simulations of the experience with recreations of a trench and a London street and bunker, along which the visitor can wander. Disneyization is meant to dizneyization distinguishable from Disneyfication, which has come to be seen as a distinctive approach to literature and history that entails a crude simplification that also cleanses the object being Disneyfied of unpleasantness.
Hamilton and Harlow noted a considerable growth in socoety area and suggested that in the early s sales at airport shops were growing three times faster than on the high street.
Another example is the Lied Jungle at Henry Doorly Zoo in Omaha which similarly places animals within a wider ecosystem context. Similarly, Huis ten Bosch, which is themed on Holland and is the largest of the gaikoku mura, contains a wide range of shops and restaurants as well as a hotel Hotel Europe. Within a particular land, intrusions and distractions from the theme are minimised so that the visitor becomes socoety in its atmosphere.
Any distinctions are further undermined by the fact that Disney have created what is essentially a mall in the centre in Disney World Disney Village, formerly called Disney Marketplacea strategy that has been followed through disnyeization Disneyland and Disneyland Paris.
Like some other large malls, the centre also has its own hotel within the complex, a strategy that has been especially significant at West Edmonton Mall. At the Mirage hotel-casino in Las Vegas, in addition to a giant aquarium behind the check-in desk, there are tigers on view in fabricated settings that can be viewed much like a conventional zoo.
Concerning England, Urry has written: Services that entertain and that are memorable — that provide fun — are the kinds of experience that are increasingly becoming expected features. A distinction may usefully be drawn between structural and disnetization Disneyization.
Main Street USA typified this in that its main purpose is not to house attractions but to act as a context for shopping. To a significant extent, then, Disneyization connects dlsneyization a post-Fordist world of variety and choice in which disnyization reign supreme.
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These will be discussed in turn. Many of the terms can be seen in terms of a performance metaphor, an observation that has important links with the issues addressed in Chapter 5. As with the larger and more lavishly themed malls, department stores and arcades could often produce a sense of awe at the spectacular nature of the locations and the sheer plenitude of goods and services on offer.
Transferred Disneyization occurs when the principles associated with the Disney theme parks are reassigned to another sphere, such as a shopping mall. The Archbishop of Canterbury has criticized such tie-ins and singled out Disney for particular disapproval. They are also able to secure tables for the sought-after restaurants especially the Epcot ethnic ones from their hotels rather than having to take a chance on their availability when they turn up at the parks. Developments like theme parks may bear some responsibility for this inflation in expectations of the provision of services, resulting in services in the form of shopping and eating that take place in themed and thereby entertaining environments.
She demonstrates how the Disneyfication of Seattle was resisted by locals in this particular instance. There are also more pedestrian forms which are worth a brief mention. A fourth reason that has been proffered is that some themed restaurants simply have not gone societt enough in the implementation of theming.
The Disneyization of Society
Instead, an idealized and mythical world is created, themed on a past divested of ugliness that serves as a backdrop to shopping and eating. In infusing objects with meaning through theming, they are deemed to be made more attractive and interesting than they would otherwise be.
Regarding the overall tone of the store, the authors write: It was felt that unrealistic and unhelpful packaged versions of a rural idyll were being created that clashed with the realities of village life.